8/7/2025
Apple’s success story started as a garage startup and ended up becoming a global tech giant. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne with the goal of making computers accessible to everyday customers.
The objective of this case study is to explore Apple’s exceptional growth trajectory, financial dominance and a strategic approach to innovation and customer loyalty. We will also explore the key moments behind Apple’s growth, how its financial performance has remained strong over the years, and the strategy it uses to stay ahead in the most competitive field that is tech. Using tools like SWOT and Porter’s Five Forces, we break down what makes Apple so unique and give suggestions for improvement.
Despite Apple’s dominant market position and record-breaking profits, the company faces growing challenges from over-dependence on the iPhone, rising competition in global markets, and the pressure to innovate in emerging technologies like AI, AR/VR, and sustainability. To sustain long-term growth, Apple must diversify revenue, deepen its ecosystem, and expand access in underserved markets while maintaining its premium brand image.